Sherbet Agency

Last Updated: 02 July 2025

This Privacy Policy outlines how Sherbet Agency ("we," "us," or "our") collects, uses, maintains, and discloses information collected from users (each, a "User") of the https://www.sherbetagency.co.za website ("Site"). This policy applies to the Site and all products and services offered by Sherbet Agency.

1. Our Commitment to Your Privacy

Sherbet Agency, a contemporary advertising agency based in Johannesburg, South Africa, is committed to protecting the privacy and security of your personal information. We value your trust and are dedicated to being transparent about how we handle your data. This policy is written in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

2. Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features, or resources we make available on our Site.

a. Information You Provide to Us:

Contact Information: When you contact us through our "Contact Us" form, we collect your name, email address, phone number, and any other information you choose to provide in your message.
Client Information: When you engage with us for our services (Brand Strategy, Creative Strategy, Digital Strategy), we will collect necessary business and personal information to fulfill our contractual obligations. This may include company details, project requirements, and contact information for key personnel.

b. Information We Collect Automatically:

Website Usage Information: Like many websites, we may collect information that your browser sends whenever you visit our Site. This data may include your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
Cookies and Tracking Technologies: Our Site may use "cookies" to enhance User experience. Cookies are small files placed on your device that collect standard internet log information and visitor behavior information. We use this information to track visitor use of the website and to compile statistical reports on website activity. You can set your browser not to accept cookies, but this may limit the functionality of our Site.

3. How We Use Your Information

Sherbet Agency uses the collected information for the following purposes:

To Respond to Inquiries: We use the information you provide through our contact form to respond to your questions and service requests.
To Provide and Improve Our Services: We use information from our clients to deliver our branding, creative, and digital strategy services. We also use feedback and analytics to improve our service offerings.
To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
For Marketing and Analytics: With your consent, we may use your information to send you promotional materials about our services. We also use analytics data to understand our website traffic and the effectiveness of our digital strategies, helping us to create more impactful campaigns for our clients and ourselves.

4. Our Legal Basis for Processing

Under POPIA, we will only process your personal information when we have a lawful basis to do so. This includes:

Consent: Where you have given us clear consent to process your personal information for a specific purpose.
Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
Legitimate Interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal information which overrides those legitimate interests.

5. Data Sharing and Disclosure

We do not sell, trade, or rent Users' personal identification information to others.

We may share your information with the following parties for the purposes outlined above:

Third-Party Service Providers: We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you. This includes website hosting, analytics providers (e.g., Google Analytics), and social media platforms. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
Legal Requirements: We may disclose your information if required to do so by law or in response to a valid request by a public authority (e.g., a court or a government agency).

Our website includes links to our social media pages on Instagram, Facebook, LinkedIn, and YouTube. When you interact with these platforms, their respective privacy policies will govern the handling of your information.

6. Data Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

7. Your Data Protection Rights

As a data subject under POPIA, you have the right to:

Request access to the personal information we hold about you.
Request correction of any information you believe is inaccurate or incomplete.
Request deletion of your personal information, under certain conditions.
Object to the processing of your personal information.
Request the restriction of processing of your personal information.
Withdraw consent at any time where we are relying on consent to process your data.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe.

8. Data Retention

We will only retain your personal information for as long as is necessary for the purposes set out in this privacy policy, or as required by law.

9. Children's Privacy

Our services and our Site are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.

10. Changes to This Privacy Policy

Sherbet Agency has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.