Girlfriends’ Getaway

We helped turn a movie night into a full-blown experience. Ster-Kinekor partnered with us to elevate Girlfriends’ Getaway into a nationwide, sell-out event blending cinema, activations, prizes, and premium brand moments. From big-name partnerships and on-site activations to goodie bags, photo ops, and live engagement, every detail was designed to feel fun, seamless, and worth showing up for. Running across 15+ cinemas on one night, with more than 3,000 tickets sold per event for titles like Barbie, It Ends With Us, and Regretting You, Girlfriends’ Getaway became more than a once-off – it became a repeat favourite. Two years in, it’s still going strong, and Ster-Kinekor keeps coming back for more.

Client

Ster-Kinekor

DELIVERABLES

Event branding and creative Website and digital assets Cinema advertising Packaging and goodie bags Brand collaborations and sponsor activations

Year

2022–2023

Role

Brand experience strategy, Event concepting and management, Partner and activation coordination