X, bigly labs

We developed the corporate identity and launch film for Dis-Chem’s innovation and enablement hub: X, bigly labs. From logo and visual language to the video that introduces the brand to internal stakeholders, the work reflects a bold, future-facing expression of X, bigly labs’ purpose and mindset. The brand film brings that identity to life, blending dynamic visuals and messaging to articulate what “building breakthroughs to better health” feels like in motion.