Baby & Me is more than an app – it’s a digital parenting companion. Designed for new and expecting parents, the app offers personalised tracking, expert tips, rewards, and more – all in one beautifully built experience.

We developed the app’s full visual identity from the ground up – logo, interface, and design assets across print and digital – ensuring everything felt cohesive, calm, and credible. Our UI/UX process was rooted in empathy, mapping out a journey that’s as easy as it is engaging.

From wireframes to final polish, every screen was crafted to support parents at every step. The result? A smart, intuitive tool that makes parenting simpler – and a brand experience that lives up to Baby City’s trusted name.