Biogen Marathon

We designed and delivered bold, high-impact signage for the Biogen Marathon, bringing Dis-Chem’s presence to life across the entire race experience. From tent branding and wayfinding to course signage along the route, every element was built to be clear, cohesive, and impossible to miss. Created to withstand the elements and the pace of race day, the signage worked hard from start line to final stretch. The result was a polished, on-brand marathon environment that supported runners, guided spectators, and elevated the event experience all round.

Client

Dis-Chem

DELIVERABLES

Race route signage Start and finish line branding Water point and directional markers Tent branding and wayfinding Design, production, and installation

Year

2025

Role

Environmental design, Event branding and production